Product-Market Fit: When Rational Foundations Collapse Under Organizational Entropy

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Executive Summary Product-Market Fit (PMF) is rarely the root cause of failure in enterprise payments, fintech, or regulated banking environments. Collapse more often follows PMF validation, when organizational entropy, the gradual degradation of coherence through ego, diluted competence, political layering, and misaligned incentives, outpaces governance discipline. Ethical foundations aligned to direct or latent market needs … Read more